It has been a big year for us here at Growth Skills and we are starting Q4 with one of the most exciting happenings yet.
Growth Skills is incredibly honored to receive two prestigious search awards.
- U.S Search Awards: We won the Most Innovative Campaign (SEO) category from the US Search Awards 2022
- Search Engine Land – Landy Award: Best Overall SEO Initiative – from Search Engine Land Awards (2022)
Leading the Industry with Innovative SEO & Content
The US Search Awards acknowledges the top digital campaigns from agencies and individuals across the search engine marketing industry. Of the 30 award categories, Growth Skills took home the “The Most Innovative Campaign (SEO) award, which recognizes innovation within a SEO campaign that shows use of strategy or implementation that sets it apart from the competition.
Search Engine Land, a leading search marketing publication, created “The Landy Awards” which are considered to be the highest honors in the search marketing industry. SEO and digital marketing companies around the world submit entries to the yearly Landy Awards, which aims to recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing campaigns and research initiatives.
For both these awards, judges looked for campaigns that demonstrate excellent results that meet or exceed objectives. Growth Skills was evaluated and won for its work in developing FlavorFix.com, the first media platform targeting the highly regulated industries of cannabis, CBD and alcohol.
With regulatory roadblocks in paid media, we focused our efforts heavily on organic reach to achieve over 475% ROI. The impressive growth and success of FlavorFix.com was made possible using a holistic approach to digital marketing, using SEO and content marketing tactics as its cornerstone. Today, Flavor Fix is in the top three positions for a variety of high-volume keywords in Google with zero spend in paid advertising, while generating strong revenues and amassing high-quality business leads.
We have created a video case study of how we were able to grow FlavorFix.com despite the significant barriers to marketing in these highly-regulated industries:
Building Strategic Publishing Brands
The industry recognition we used to transform FlavorFix.com into a publishing leader in its sectors showcases Growth Skills’ strong capabilities in growing brands and helping businesses gain customers and increase their lifetime value. We will use the holistic approach and award-winning innovative strategy that we used to develop Flavor Fix to help our clients create relevant and meaningful connections with their audiences. In fact, we are also leveraging what we learned to build other publishing sites to help brands reach and understand certain audiences.
Launching UrbanIncome.com to Help Minorities Improve Their Finances
For example we are launching Urban Income a financial site focused on help minorities and underserved communities improve their finances. We will use SEO and Content to target search terms and teach minorities how to earn, save and invest better. Then partner with brands to provide tools and financial services that will help our audience. This is a win win for brands and minorities that have traditionally been forgotten by financial institutions. This also allows Growth Skills to leverage our Learning IQ training platform and Protege+ Career Development program to help minorities earn the skills to make more money in lucrative careers like SEO, Content and Growth Marketing.
“Building a publishing platform from the ground up is by far one of the most exciting SEO and content marketing projects we’ve worked on over the past year,”
Tina Mangelova, SEO and Content Director of Growth Skills
“So, it’s fantastic to be recognized for it by both the US Search Awards and Search Engine Land. These are our first industry awards, so everyone at Growth Skills is super excited and motivated. We’re small, compared to other SEO agencies, and our team is fully-remote but we truly enjoy working together, which is what makes a difference, I think. At the end of the day, it’s not just a matter of being good at SEO, but how much joy you get out of your work on a daily basis, and a good team can make it or break it.”, said Tina Mangelova.
“I love our team. They are world class and these awards are evidence of that. We’ve built a culture of learning, accountability and support that fosters growth for our individual teammates, the agency and our clients. Building a publishing property like Flavor Fix demonstrates what a company like ours can do for brands,”
Lamont Chichester, COO of Growth Skills.
Winning both these awards is an accolade that gives proof to Growth Skills’ search excellence. Knowing that hundreds of SEOs and digital marketing agencies compete for these awards, it is truly an honor to win among the mavens of search marketing. A big thanks to the US Search Awards and Search Engine Land for these incredible recognitions and to the judges who poured through a ton of submissions to make this happen. A big thank you to all of our clients and partners who collaborate with us to create amazing work. Search is a team sport and we love being on your side making a difference.